Privacy Policy
This Privacy Policy explains how Rum Car Rental L.L.C collects, uses, stores, protects, processes, and discloses information obtained through this website, digital interactions, customer communications, booking-related inquiries, reservation activity, payments, and related services.
1. Scope of This Policy
This Privacy Policy applies to website visitors, prospective renters, customers, approved drivers, persons communicating with Rum Car Rental through any digital or direct contact channel, and any individual whose information is processed in connection with reservations, inquiries, bookings, payments, support requests, vehicle rental activity, or legal and operational requirements.
2. Information We Collect
- Personal details such as name, phone number, email address, nationality, identification information, passport details, Emirates ID details, license details, and any information voluntarily provided during inquiry or booking.
- Rental-related information such as requested vehicle, rental period, pickup and drop-off details, booking preferences, quote discussions, extension requests, and reservation history.
- Technical and device information such as IP address, browser type, device type, operating system, approximate location signals, referral source, and website usage behavior.
- Interaction information such as page visits, timestamps, session activity, contact-button clicks, WhatsApp clicks, call actions, booking-intent actions, and conversion events.
- Payment-related records, transaction references, deposit records, pending amount records, and internal billing notes where applicable.
3. Sources of Information
Information may be collected directly from you, automatically through your use of the website, through communication channels you choose to use, through service providers acting on our behalf, through booking and payment systems, through inspection and operational processes, and through records created in connection with the rental relationship.
4. Purposes of Processing
- To respond to inquiries, provide quotations, and manage booking requests.
- To verify identity, eligibility, documentation, and rental suitability.
- To manage reservations, extensions, payments, deposits, and customer support.
- To protect Rum Car Rental against fraud, misuse, suspicious conduct, false claims, payment abuse, chargeback abuse, and operational risk.
- To maintain internal records, improve service quality, monitor website performance, and support security and compliance functions.
- To comply with legal, accounting, insurance, regulatory, enforcement, and contractual obligations.
5. Sensitive Data Handling
Identification data, including passport data, driving license data, Emirates ID data, visa-related data, and related verification documents, may be processed where strictly necessary for identity verification, rental eligibility assessment, fraud prevention, contractual performance, legal compliance, regulatory requirements, insurance handling, and protection of Rum Car Rental’s legal and commercial interests. Such data shall be handled with enhanced safeguards appropriate to its nature and use.
6. Cookies, Tracking, and Analytics
This website may use cookies, analytics services, advertising technologies, custom event tracking, conversion tracking, and related systems for operational, security, statistical, business, and marketing purposes. These systems may record page visits, traffic sources, interaction behavior, session patterns, device information, and clicks on contact or booking-related buttons.
By continuing to use this website, you acknowledge and agree to such processing to the maximum extent permitted by applicable law.
7. Communications and Records
Communications through WhatsApp, calls, email, forms, social media, or any other contact method may be stored, reviewed, organized, and relied upon for customer service, reservation administration, payment follow-up, dispute management, legal defense, fraud prevention, quality control, and operational review.
8. Business Protection, Fraud Prevention, and Legal Defense
Rum Car Rental may process, retain, correlate, organize, review, and disclose relevant information where reasonably necessary for fraud prevention, suspicious activity review, misuse detection, payment verification, debt recovery, vehicle recovery, insurance handling, operational investigation, legal defense, dispute resolution, and protection of the company’s rights, vehicles, staff, systems, infrastructure, and commercial interests.
9. Sharing of Information
Rum Car Rental does not sell personal data as a business practice. However, information may be disclosed where reasonably necessary to hosting providers, analytics vendors, payment-related providers, communication platforms, insurers, legal advisors, regulators, government authorities, law enforcement authorities, recovery agents, or other service providers and representatives where disclosure is needed for operations, compliance, enforcement, recovery, or defense of rights.
10. International Data Transfer
Your data may be processed, stored, accessed, or transferred outside the United Arab Emirates through hosting providers, communication platforms, technical service providers, analytics services, payment-related providers, or other operational infrastructure where reasonably necessary for service delivery, security, support, compliance, recordkeeping, fraud prevention, or business continuity. By using our services, you acknowledge and consent to such transfers to the maximum extent permitted by applicable law.
11. Explicit Consent
Where required by applicable law, your submission of information, communication with Rum Car Rental, request for service, deposit placement, payment action, or continued use of the website constitutes explicit consent for the collection, processing, storage, disclosure, and retention of your data in accordance with this Privacy Policy and applicable law in the United Arab Emirates.
12. Electronic Records and Evidence
All electronic, digital, photographic, telematics, GPS, payment, booking, communication, website, access, server, inspection, handover, return, and internal records maintained by Rum Car Rental may be relied upon and produced as valid and admissible evidence to the maximum extent permitted by applicable law in the United Arab Emirates. Such records shall carry evidential weight unless disproved by credible contrary evidence in accordance with applicable law.
13. Data Retention
Information may be retained for as long as reasonably necessary for booking management, customer service, business records, legal defense, fraud prevention, accounting, regulatory compliance, insurance review, debt recovery, vehicle recovery, and dispute resolution. Retention periods may vary depending on the nature of the information and the operational or legal purpose involved.
14. Data Security
Rum Car Rental applies reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, misuse, alteration, disclosure, or loss. However, no website, platform, device, communication method, or transmission channel is completely secure, and absolute security cannot be guaranteed.
15. Third-Party Platforms and External Services
This website may rely on or interact with third-party platforms and services, including but not limited to hosting providers, analytics tools, advertising tools, messaging platforms, payment services, maps, embedded media, and external websites. Rum Car Rental is not responsible for the independent practices, technical failures, content, or policies of third-party services not directly controlled by the company.
16. Accuracy of Information
You are responsible for ensuring that the information you provide is accurate, current, lawful, and not misleading. Rum Car Rental may rely on the information you provide for booking decisions, communication, compliance checks, payment handling, and operational review.
17. Limitation of Liability
To the maximum extent permitted by applicable law in the United Arab Emirates, Rum Car Rental shall not be liable for indirect, incidental, special, consequential, or punitive damages arising from website use, communication issues, third-party service issues, data transmission vulnerabilities, unauthorized acts of external parties, delays, disruptions, or reliance placed on website content or digital interactions.
18. Unified Legal Supremacy
All policies, terms, rental conditions, agreements, notices, records, communications, payment records, inspection records, handover records, return records, telematics records, and other documents issued by Rum Car Rental form a single unified legal framework. These documents shall be interpreted together and not separately.
19. Order of Legal Precedence
- Any signed Rental Agreement and handover or return records
- Rental Terms & Booking Terms
- Terms & Conditions
- This Privacy Policy
- Any advertisement, social media post, or informal communication
20. Changes to This Policy
Rum Car Rental may amend, replace, revise, or update this Privacy Policy at any time without prior notice. The latest version published on this website shall govern continued use of the website and related digital interactions.
21. Governing Law and Jurisdiction
This Privacy Policy shall be governed by and interpreted in accordance with the laws of the United Arab Emirates. Any dispute arising from or in connection with this Privacy Policy, the website, digital communications, or related processing activity shall be subject to the exclusive jurisdiction of the competent courts of Dubai, United Arab Emirates.